Promotional Strategies

Product Promotional Strategies of McDonald's 

 1. How does the company create awareness of its product?

Advertisements are the most notable among McDonald's promotion tactics. The corporation uses TV, radio, print media, and online media for its advertisements. On the other hand, sales promotions are used to draw more customers to the company's restaurants. 

2. How does the company get consumers to try its product? 

McDonald's utilizes the four Ps of marketing- Price, product, promotion, and place. Coupons, loyalty cards are offered to attract new consumers. McDonald’s uses the slogan “I’m Lovin’ It” to position its products and also uses the Figure of Ronald McDonald to address and position the market.

3. How does the company give information about the product to its customer?

Offline strategies are yet to be seen. McDonald’s uses Digital and Social Media Marketing, SEO Content and Tech Marketing, Content Marketing, SMS and Email Marketing, Referral Marketing, CRM, and traditional marketing mechanism such as billboards, print media, television advertisements, leaflets, celebrity endorsements such as Elka Whalan, George Calombaris, etc. in its Promotions Mix. 

4. How does the company retain loyal customers?

McDonald's has launched its new smartphone app, where we will access exclusive deals. We can order ahead and pass the line withMobile Order & Pay plus join MyMcDonald's Rewards to earn points on every order to redeem for free McDonald's.

5. How does the company entice the customer to buy more and use their product frequently?

McDonald's has involved price bundling combined with psychological pricing. In this strategy, the company offers meals and other product bundles for a discount. In psychological pricing, McDonald's uses prices that appear to be significantly more affordable. They have got a self-ordering kiosk which is buildup with the algorithm to pop up possible products with discounts and encourage customers to order more. 

6. What promotions does the company use to identify more customers?

McDonald's uses both online and offline promotional channels to broadcast its awareness messaging to mass audiences, which also leverage valuable market research to facilitate regional personalization and address its customer base.